Implemented a refined content strategy for one of our clients, resulting in a 278% increase in service-related keywords. This approach successfully aligned 51% of indexed keywords with business goals. The optimized content implementation led to a substantial 403% average increase in website traffic and more than doubled the number of generated leads.

Developed and implemented a customer indicator model in BigQuery, utilizing transaction-based lifestyle data to enhance hyper-personalized email campaign effectiveness. This model increased email open rates by 17%, resulting in a 19% boost in overall campaign conversion rates.

As feature owner of "Developer Mode" at Times Medical, I streamlined development processes, resulting in a 30% reduction in operational time costs. It was achieved by enhancing front-end interactivity and creating an intuitive user experience.

Implemented a targeted backlink acquisition campaign for CPA exam preparation resources. By creating in-depth study guides and collaborating with accounting professionals for expert contributions, we saw a 46.2% increase in page 1 rankings for high-intent keywords related to CPA exam topics.

Orchestrated a strategic SEO pivot that resulted in a consistent monthly improvement of approximately +23.5% in top-page keyword rankings. By diversifying the keyword portfolio to target a broader range of exam-related topics and study methods, I successfully increased the number of page 1 ranking keywords from 626 to 1916.

Led a comprehensive on-page optimization project for USANA's product pages, resulting in a 237% increase in organic traffic to key supplement categories. The implementation of schema markup and enhancement of product descriptions with targeted long-tail keywords substantially enhanced USANA's visibility in health and wellness search results.

I led a content optimization initiative that increased organic search traffic by 52% for key medical topics. By enhancing content depth through comprehensive research, expert interviews, and integration of current medical studies, I transformed our articles into authoritative resources. This approach improved SERP rankings for 180 target keywords and boosted user engagement by 39%.